#IAMFIRST

PACKAGING DESIGN, CREATIVE DIRECTION, COSMETICS

I AM FIRST PACKAGING DESIGN

The brief was simple. How do we encourage and empower the people using our makeup brushes to be the best they can be? The solution was to use positive reaffirming words designed on to the brushes and on the packaging to uplift the user each and every time they pickup a brush. The hope was to remind the individual to remember to take time for themselves because it's only when we're filled, that we can pour into the lives of others. 

DETAILS

Along with being applied to the brushes, the reaffirming messages were subtly designed onto the packaging by using a contrast of UV gloss and satin finish. Accompanying the release of the limited edition set, was a marketing campaign in which individuals are encouraged to share their their #IAMFIRST stories in hopes to encourage and uplift others.