SlimPower Wallet

PRODUCT DESIGN, CONSUMER ELECTRONICS

slimpower wallet

In an over crowded phone accessories industry, CaseCrown was looking to separate themselves from their competitors. Market trends and an audit of their main sales channel identified an opportunity in the EDC (everyday carry) category. In recent years, a rise in a move towards minimalism has led to a need for slim card wallet. Coupled with the increase in the number of personal devices people carry, the idea for a slim wallet with battery pack was pitched. The project goals were to (1) source an innovative and slim battery pack that worked with both iOS and Android devices and (2) design an attractive slim wallet that allowed for easy access to the charging function. 

For the wallet, I started with concept sketches that explored different forms and orientations for holding cards and cash bills. The final materials chosen were meant to give the product a higher perceived value; a synthetic Saffiano grain leather, a black genuine leather option, and a water-resistant canvas that matched CC's best selling messenger bags. 

Working with the client, a viable battery pack option was sourced that fit all the requirements we were looking for. The final product was customized to have CaseCrown branding and a black color matte finish was chosen to make the battery pack seem "hidden" in-between the wallet.